The Client: a leading Biscuits player in one of the top 3 markets in the world.

The Challenge: to elevate a sizable and robust business to the next level in a dynamic, concentrating and though competitive environment by upgrading its strategies after a successful performance turnaround.

The Evaluation: our advisors performed a complete assessment of the business and category evolution concluding that the aspired elevation was dependent on solving few and bolder strategic issues as: (i) the over dependence of basic product portfolio and specific geographies, (ii) the accelerated expansion of the market leader through acquisitions, (iii) the underdeveloped capabilities in critical growth functions, (iv) the increasing cost to serve the trade, and (v) the brand investments constraints.

The Solution: the strategic enhancement proposal was built up on few transformation initiatives from supply chain footprint expansion to revitalization of the master brand passing by portfolio expansion to higher value-added segment and market intelligence capabilities development.

The project fronts are under implementation and the company continuous consolidating its leading position in the market.