BIAN have been serving its clients to find successful ways to elevate their performance by (re)shaping their strategy. You can click on the following business cases to have a flavor of our work in strategy.

* the cases are summarized and compliant with confidentiality agreements

The Client: a leading Biscuits player in one of the top 3 markets in the world.

The Challenge: to elevate a sizable and robust business to the next level in a dynamic, concentrating and though competitive environment by upgrading its strategies after a successful performance turnaround.

The Evaluation: our advisors performed a complete assessment of the business and category evolution concluding that the aspired elevation was dependent on solving few and bolder strategic issues as: (i) the over dependence of basic product portfolio and specific geographies, (ii) the accelerated expansion of the market leader through acquisitions, (iii) the underdeveloped capabilities in critical growth functions, (iv) the increasing cost to serve the trade, and (v) the brand investments constraints.

The Solution: the strategic enhancement proposal was built up on few transformation initiatives from supply chain footprint expansion to revitalization of the master brand passing by portfolio expansion to higher value-added segment and market intelligence capabilities development.

The project fronts are under implementation and the company continuous consolidating its leading position in the market.

 The Client: a successful pioneer startup in trendy premium food in a relevant developing market.

The Challenge: to expand significantly the business size by entering in the salty snacks category and re-framing the portfolio profile turning products more accessible and affordable.

The Evaluation: our advisors analysis of the company and category dynamics brought up relevant issues to be addressed as: (i) the barrier from the incumbent dominance, (ii) the lack of critical capabilities to access the category, (iii) the blurriness of purpose and low maturity of the business to effectively compete in mainstream, and (iv) the high risk of losing focus on its sustainable competitive advantage along the battle for growth.

The Solution: our final recommendation was based on the relentless defense of the client success core while exploring selectively the improved portfolio of snacks innovations and constructing critical capabilities to face the challenge.

The strategy is under implementation within the company as well as alternatives of strategic alliances are been prospected.